This IDC study explores Canadian consumer perceptions and adoption of 3D printing technology. The survey, which was fielded in November 2014, asked respondents about their current knowledge and usage of 3D printing, as well as their purchase and usage intentions. The study focuses on active versus passive sources of information, means of accessing a 3D printer, types of materials used, and price expectations. The Essential Guidance section recommends appropriate marketing strategies.
"While there is a relatively high level of awareness of 3D printing among consumers, with many proactively seeking out information on their own, very few are currently utilizing the technology. Although intent to purchase may not be imminent as consumers are waiting for prices to drop, 3D printers nevertheless represent a market opportunity beyond hobbyists who are the early adopters," said George Bulat, research director, IDC Canada's Client Hardware Research.