This IDC presentation provides the latest forecast for the Customer Relationship Management application software market in Canada, including Sales, Marketing, Customer Service and Contact Centre segments. Using recent survey data from medium-sized and large enterprises to analyze the current state of the Canadian CRM markets, the report outlines the impact of recent macro-economic events, current adoption rate, the relative share of deployments by major competitors, utilization of cloud-based solutions and the selection criteria being used by IT decision makers among other demand-side data points.

"Far from being a stable, mature market, enterprise applications is actually the site of transformative change as the combined pressure of cloud, social, mobile and analytics is responding to end user needs in a volatile economic period," says Nigel Wallis, research director for Application Solutions. As a result, the market for CRM applications is perhaps bigger than one might imagine. In Canada, organizations spent $531 million in 2011, which was 6.9% more than the previous year. This report explores why Canadian organizations are buying enterprise applications, how they are using the technology, the market's future and names the leading Canadian vendors.