This IDC Buyer Case Study shows how a Canadian company leveraged an online human resources (HR) application to enhance its process and profile in the competitive market for professional talent. This study provides insight into the key drivers that led Apption Software to pursue a Web-based HR solution, the decision criteria used for choosing the software-as-a-service (SaaS) vendor Standout Jobs Inc., the benefits from the solution, and guidance for vendors on selling to small businesses.