This IDC Presentation examines mobile enterprise applications for employees and for customers and brand building in small, medium-sized, and large organizations in Canada.
Appropriate mobile enterprise applications are necessary to successfully address the opportunities promised by and manage the risks connected to enterprise mobility. Mobile enterprise applications include a wide array of business-focused mobile applications that support horizontal capabilities and vertical industry needs. These applications have the potential to improve employee and customer experience, elevate brand perception, enable business processes, and improve productivity and operational effectiveness. During a period of low economic growth, a well-executed enterprise mobility strategy can enable organizations to achieve much-needed productivity gains and operational effectiveness.
This IDC Presentation covers the following:
- Enterprise mobility context
- Employee mobile apps
- Customer and brand-building mobile apps
- Planning ahead
- Essential guidance
The data in this IDC Presentation is from IDC Canada's IT Executive Surveys and Business Executive Surveys as well as IDC's ongoing conversations and research on mobile enterprise applications with market players.