This IDC presentation provides an analysis and forecast of the Canadian media tablet markets, including shipment, revenue, and average selling price (ASP) data. It reviews current market trends and discusses recent developments in the market and outlines IDC's assumptions about market trends during the forecast period and presents forecast data and analysis for the period from 2011 to 2015.
The slide deck will cover the following:
- Market Size and Forecast
- Market splits by OS, channel, segment and connectivity
- Penetration rate and install base
- Intelligent portable device adoption vs. PCs
- Consumer purchase intentions, by demographics
- Preferred point of purchase
- Preferred price point
- Essential guidance
The data, analysis, and conclusions in this study were created from IDC Canada's extensive primary and secondary research resources, combined with the expertise of multiple IDC analysts and representatives from a variety of areas related to the media tablet market. The process of developing IDC Canada's media tablet forecast included interviews with device manufacturers, technology vendors, and other players in the ecosystem, as well as analyzing results from IDC's Canadian consumer and business surveys, including responses around existing purchases and intentions to purchase.