This IDC Presentation demonstrates and describes an actual cluster segmentation to serve as an illustration of how vendors can utilize the data from our Canadian small and medium-sized business (SMB) surveys. SMBs can mean very different things depending on who you are talking to. The reality is no single definition of SMB is more valid than any other, so research that sticks to a singular definition of SMB would by default be exclusive and fail to address a variety of perspectives and customer needs. IDC is regularly conducting SMB quantitative survey work in Canada at a level of detail and statistical reliability that allows for segmentation and analytics work to take place.
Although the segmentation described in this document is not tied to a specific vendor or product/market, it is easy to do this for any interested clients. The described segmentation is meant to illustrate how this type of analysis can go far beyond single "definers," such as employee size, revenue, and spend, and serve as a much more actionable identification of opportunity for specific offerings.
Analytic applications, Collaborative applications, Customer relationship management applications, Desktop PC, Ethernet switch, Financial resource management, Hosting infrastructure services, Information protection and control, Infrastructure as a service, Network security, Network-attached storage, Portable PC, Project and portfolio management, Public cloud services, Routers, Server blades, Server virtualization, Small and medium business, Storage area network, Tower server, Unified communications and collaboration