This IDC study presents IDC Canada's Canadian TV service subscribers and revenue and addresses the current state of cable TV, satellite TV, and IPTV markets as well as the key drivers and inhibitors underlying the forecast. IDC Canada believes that a mass exodus from traditional TV services is unlikely, but overall, the market is undergoing a significant change and some subscriber erosion is expected to continue partly offset by the increased adoption of video by Canadian businesses. More choice for consumers enabled by new technologies is helping accelerate changes in this market, and each year, consumers gain more access and comfort with video outside of traditional TV services such as IPTV, over-the-top (OTT) video services, and mobile TV. The evolution of traditional TV services is essential to maintain subscriber and revenue share.
"Video services is an increasingly important segment of the Canadian communication landscape. But the nature of video delivery technology is changing dramatically, promising both greater choice for consumers and further upheaval for existing players from new competitors keen to enter the C$8.9 billion Canadian TV market," say authors Emily Taylor, senior analyst for Consumer Services and Mobility, and Lawrence Surtees, vice president of Communications Research and principal analyst, of IDC Canada.