This IDC study provides a perspective on Canadian SMB market perceptions of a group of eight IT vendors. It includes analysis of brand awareness and the perceptions of SMB customers based on a set of 10 attributes used for evaluating IT vendors when purchasing products and/or services.
"Vendors that are tackling the SMB space have an ongoing challenge of maintaining brand awareness in the market. Vendors that are able to measure and adjust their SMB marketing, sales, and delivery performance will always be a step ahead of their competitors." — Tony Olvet, group vice president, Research Domains
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