This IDC study presents a forecast of existing paid over-the-top (OTT) video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"The door is open in Canada for competition in the OTT video landscape, and the next few years will drive more experimentation from both consumers and OTT video providers," says study author Emily Taylor, senior analyst for Consumer Services and Mobility. "Consumers will be trying out new services, and providers will be trying out new business models to help gain share."