This IDC study provides detailed analysis of the status and future development of the consumer mobile services market in Central and Eastern Europe (CEE). In particular, it looks at trends impacting the mobile voice and data services markets and at opportunities and challenges for CEE mobile network operators.
"The maturation of mobile services markets in CEE and changing consumer use patterns are putting pressure on CEE mobile network operators to reevaluate their services and strategies. Mobile telecom operators in the region face a number of challenges, such as macroeconomic uncertainty and the need to make significant investments in network upgrades. Nonetheless, the evolution of CEE markets has also created opportunities for operators in the region, but they will have to focus on developing consumer-focused strategies that respond to changes to their markets to ensure their continued success." – Senior Research Analyst Matthew Marden, Telecommunications, IDC CEMA
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