This document evaluates Microsoft's strategy in the unified communications and collaboration (UC&C) market, with particular attention paid to the company's position in the EMEA market. It assesses the sources of Microsoft's recent success in this market, especially its approach to delivering the UC&C product Skype for Business as software from the cloud, as against delivery focused on devices and on-premises projects.
It examines Skype for Business' strengths and weaknesses, discussing in particular how Microsoft and its competitors are addressing the big transformations underway in the ICT market and how they handle the relationship between UC&C, IP telephony, and related technologies. The document leverages IDC's survey data on customer needs and priorities and our installed base models. It includes EMEA-level market share information on Microsoft and its main competitors, Avaya, Alcatel-Lucent Enterprise, Cisco, Mitel, and Unify.
"Of the large unified communications and collaboration (UC&C) vendors, Microsoft is the player currently best tuned to the trends that define the 3rd Platform of ICT industry growth, based on cloud, mobility, big data analytics, and social business. All other vendors and service providers should regard Microsoft's position of potential dominance as a call to action," Program Manager Michael Vorisek, IDC CEMA