This IDC Market Perspective provides a review on the China online video market including the development history of, the current situation of, the competition pattern in, and the main players in the China online video market. Finally, we provide some guidance based on IDC's assessment of the market, technology, and offerings.
"The online video market is a best representative of China's internet industry with fast-changing landscapes. When internet penetrated nearly every aspect of people's daily life, the fight for Chinese internet users' screen time started to heat up," says Yu Xue, senior analyst, IDC China Internet Research. "We expect more fresh and innovative content and models to be experimented in the online video market to drive the fast growth over the next few years," he adds.