This IDC Presentation focuses on social media tools used for business purposes across vertical markets. It draws on the results of IDC's European Vertical Markets Survey, which was carried out between August and October 2014 in France, Germany, Italy, Spain, and the U.K. among 1,588 companies with more than 10 employees. Results are provided for finance, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas (O&G), retail/wholesale, professional services/transport, healthcare, and government/education sectors.
"In a highly globalized context, innovation is a critical factor of success for businesses. It is also the basis of growth and competitiveness," said Andrea Minonne, research analyst, IDC European Industry Solutions. "Social media is not only a way to facilitate communication between corporations and individuals, but also an opportunity to enhance internal procedures, increase brand awareness, estimate consumer perception, and build a loyal customer base. It is still developing in some vertical markets, but they will soon leverage such tools to become more advanced and competitive. However, not all these markets share the same perspective, and vendors should tailor their value propositions accordingly, focusing on improving more mature markets and educating those reluctant to go social."