This IDC Energy Insights report explores the potential for gamified applications in the energy sector by analyzing real-world pioneering and innovative gamification projects. It focuses on how gamification can be leveraged to engage consumers to realize energy efficiencies, improve peak response, build customer loyalty, and acquire new customers in energy competitive markets.
Gamification is expected to develop into a multibillion-dollar market. By 2014, IDC Energy Insights expects worldwide utilities IT spending for gamification tools, applications, and services to be approximately $13.5 million, rising to $65 million in 2016. IDC Energy Insights also expects that by 2016, 60% of progressive worldwide energy retailers will utilize at least one gamified application.
"With all the hype surrounding gamification, of which some is rightly deserved, factors such as how well these mechanisms work over the long term or the level of appetite and patience that audiences will have when faced with a plethora of gamified applications vying for their attention, remain to be seen. However, it provides an interesting avenue for further investigation and research," says Adam Ajzensztejn, senior research analyst, IDC Energy Insights, EMEA.