This IDC study examines the Western Europe enterprise mobile application development platform (MADP) market for 2014–2019. A five-year growth forecast for this market is shown for 2015–2019.
"MADP is still not adopted by most companies. Only one in five European companies has deployed more than one mobile application, and therefore few organizations are as yet in a position to cost-justify MADP purchase," said Angela Salmeron, research manager, IDC European Mobile Enterprise Strategies. "Nevertheless, IDC is optimistic about market development for MADP solutions in the forecast period. Vendors have improved the appeal of their platforms over the past 12–18 months, integrating mobile-backend-as-a-service [MBaaS] capabilities and expanding support for the app development life cycle, from prototyping to maintenance and support. This should help stimulate enterprise demand and change perceptions within the developer community," said Philip Carnelley, research director, IDC European Software Group.