This IDC Survey discusses the findings of the IDC European Vertical Markets Survey — a landmark study of IT solutions, investment priorities, and emerging technologies in over 80% of the Western European economy. The survey covers areas such as:
- Key business priorities, the role of line-of-business (LOB) managers in IT decisions, IT budget direction, channel selection, and an assessment of the major technology suppliers supporting digital transformation
- Short-term investment plans for traditional technologies spanning hardware, software, IT and business services, and telecom services, as well as security priorities and a wide range of industry-specific solutions
- Current adoption and future deployment plans for the four pillars of IDC's 3rd Platform —cloud, mobile solutions, social, and Big Data
- A detailed analysis of implementation plans and use cases for the Internet of Things (IoT)
- An initial assessment of the major enablers of digital transformation, including familiarity, adoption, and future deployment plans for a range of Innovation Accelerators, including the IoT, cognitive systems, robotics, 3D printing, and natural interface
This study analyzes the survey results for the government vertical in the Nordics to help IT suppliers' solution, marketing, and sales executives better target their offerings and go-to-market approach to the needs of IT and business executives in central and local governments:
- Security and data protection tops the list of business priorities. Local governments have a strong focus on integrated access to data and digital transformation. National governments are keen on citizen experience, integrated access to data, and lower IT costs.
- Regional and local government invest more in public cloud, while national governments invest more in private cloud. Web hosting, collaborative tools, and analytics are being deployed in the public cloud.
- Local government executives have invested more aggressively in Big Data and analytics than their national counterparts. Personalization of services and increased operational efficiency are the top 2 use cases.
- Smart cities will drive IoT investments in areas such as asset and infrastructure management and street lighting.