Number of Tables: 1
This study includes IDC's Top 10 IT predictions for 2013 for the retail sector in Central and Eastern Europe (CEE) and the Middle East and Africa (MEA).
IT use in retail in CEE and MEA can look markedly different than in more developed regions. This Top 10 predictions document highlights the key trends and changes impacting the IT environment for retail in CEE and MEA during 2013 and beyond.
"The boom in smartphone sales across the region will create a lot of opportunities for retailers looking for additional sales and outreach opportunities. It will also increase competition as it opens doors to ecommerce players, introducing a whole new group of people to the Internet and the advantages of online and omni-channel shopping." – Senior Research Analyst Mark Yates, IDC CEMA
Consumer Marketing and Promotions, Consumer Shopping, Fast Moving Consumer Goods, Manufacturing Life-Cycles, Retail, Retail Global Supply Chain, Retail investments, Store and Online Shopping Experience