target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: Market Presentation - Doc Document number: # EUR149752322
Industry Marketing Handbook: Worldwide Manufacturing, 2023
Content
- 45 slides
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Abstract
This IDC Market Presentation presents IDC's Industry Marketing Handbook, designed to support technology vendors marketers in building their marketing narratives for the manufacturing industry. It can be used to tailor messaging to industry-specific challenges, build pertinent stories, and develop relevant campaigns for prospects and customers.
"Instead of emphasizing technological capabilities, technology vendors must build industry-specific marketing messages that prove how they can help manufacturers address business challenges and execute their business priorities," said Stefanie Naujoks, research director at IDC Manufacturing Insights in Europe.