target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # EUR151894624
Industry Personas Handbook: Worldwide Taxes and Government Revenue, 2024
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Abstract
This Government Persona Handbook is designed to provide technology vendors with a better understanding of buyer personas. It aims to answer the following questions:
Who are the key personas I need to address with my:
- Offerings (products and services)
- Marketing messages
- Sales campaigns
- Sales activities
What are their strategic priorities and day-to-day activities?
What are their major pains and challenges?
What are their key performance indicators (KPIs)?
This document focuses on the top-level organizational structures and executives across central and local government departments. The strategic priorities, pain points, and KPIs described for each persona are intended to support the early stages of the sales funnel, such as the stages of awareness creation, interest, and consideration.