IDC Health Insights industry research and surveys shows that that health plans in 2012 are planning significant investments to understand who their customers are.
Investments include technologies for market segmentation to identify growth and product management opportunities, technologies to improve the ability to attract, engage and retain customers and technologies to further consumer engagement in health, wellness and disease management.
Where are the most dominant investments being made? How well is the health plan really prepared to support the level of engagement and service that consumers, fed by financial and retail experiences, now expect from all industries? Are health plans making organizational investments necessary to support reform era consumer engagement?