This IDC Health Insights report provides an assessment of where the pharmaceutical social media analytics market is headed, how the leading software and service vendors compare with each other, and what criteria are most important for pharmaceutical companies to consider when selecting a solution provider. While spend on outbound social media marketing is lagging in 2012, investment in social media analytics software and services is growing and expected to increase significantly for the next several years. This study helps end users evaluate the top 9 leading social media analytics software and service vendors that currently service the pharmaceutical industry.
Eric Newmark, program director of IDC Health Insights' Life Science Business Systems service, noted, "Pharmaceutical companies are seeking new ways to measure brand perception, keep tabs on end-consumer sentiment around products and therapeutic categories, and gain insight into competing brand strategy, pricing, promotions, and other relevant competitive information. Pharmaceutical companies are looking for vendors with industry-specific expertise, strong customer references, and proven experience delivering measured value to pharmaceutical organizations."