This IDC Health Insights study examines the consumer market for wearable fitness and activity trackers and profiles four companies that are working closely with payers and providers to incorporate their products and services into the healthcare organization's health and wellness programs.
"To control escalating healthcare costs, especially for chronic conditions, healthcare organizations are evaluating a variety of options to engage consumers and encourage them to take a more active role in managing their health," states Lynne A. Dunbrack, research vice president, IDC Health Insights. "Sitting is the new smoking. Clinical research shows that a sedentary lifestyle contributes to poor health status. Consistent use of fitness and activity trackers with built-in sensors combined with mobile health applications enables consumers to improve their health one step at a time."