This study uses the IDC MarketScape model to provide an assessment for a number of vendors participating in the Western European handset market. This IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assess vendors relative to one another and the factors expected to be most conducive to success in a given market during the short and long term.
"The mobile phone market has evolved significantly over the past five years. Smartphones became the dominant segment in Western Europe. The market was disrupted by Apple and Google in the past few years by completely changing the way users perceive and use their handsets," said Francisco Jeronimo, research manager, European Consumer Wireless and Mobile Communications at IDC EMEA. "New business models were developed, and the apps economy started to flourish, driven by the concept of ecosystems. Traditional players were challenged by new incumbents. The giants and market leaders became the new challengers. This IDC MarketScape assesses how the biggest players are performing in the Western European market from the strategies and capabilities angles and provides strong insight about the strengths and weaknesses of each player."
Europe, Middle East and Africa Mobile Consumer Services , Europe, Middle East and Africa Mobile and Internet Services