Mexico Quarterly PC Monitors Tracker
•  Technology Coverage and Data Segmentation
•  Geographic Scope
•  Forecast Coverage
•  Delivery Schedule and Deliverables
•  IDC's Tracker Methodology
•  Enabling Better Business Decisions Across the Organization
•  IDC's Global Tracker Process at Work
• What Is An IDC Tracker

IDC's Mexico Quarterly PC Monitors Tracker® provides detailed analysis of market size, market share, and forecasts, together with information on channel and end-user segmentation. It also provides vendors and channel users the most detailed, accurate, and timely view of specific changes and trends of the Mexican market by looking at units shipped by form factor, lights, size, resolution, model, price band, distribution channel, and end-user segments. Forecast for five years is updated on a quarterly basis. Access to the analyst, who in a collaborative way will help the client better understand the market from a neutral and an accurate perspective, is also included.


Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipments and end-user revenue.

Technologies and subtechnologies:

  • Form factor: LCD with TV tuner and LCD tunerless
  • Backlights
  • Resolution: Number of pixels
  • Size in inches
  • Model

Segmentations:

  • Price bands
  • Distribution channel: Direct sales, reseller, retail, VARs, PC Vendor, and others
  • Company size: Home, small office, small business, medium-sized business, large business, government, and education

Geographic Scope

  • Mexico

Forecast Coverage

Forecast for this tracker is updated quarterly and include three years of quarterly forecasts and an additional two years of annual market projections. Forecasts are available at the country level. Segmentations being forecast in this tracker include:

  • Total unit shipments by category
  • ASV
  • Market value

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

  • Historical and forecast data: Week 10 after period closes
  • December (third-quarter data)
  • March (fourth-quarter data)
  • June (first-quarter data)
  • September (second-quarter data)

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

  • Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
  • Product marketing — creating a product strategy and road map based on currently available product features and expected growth
  • Production planning — using customer demand data as an input in the creation of production schedules
  • Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

  • Performance measurement — comparing vendor performance on prior fiscal periods
  • Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
  • sales forecasting measurement — assessing internal sales forecast versus actual results
  • price benchmarking — comparing vendor versus market pricing data by model
  • marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work

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