IDC's Europe, Middle East and Africa Quarterly Server Tracker®: Vertical Markets service presents EMEA enterprise server spending by operating system and chip type across vertical industries and company sizes. In addition, the database includes market shares for the top vendors by vertical industry. This service provides a clear understanding of the dynamics of the server market by closely examining usage of servers in each of the vertical industries, helping users (product managers, strategists, solutions builders, sales) to create product business plans and decide on alliance areas and marketing spending.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in customer revenue.
Company size: four company sizes (1–99, 100–499, 500–999, 1,000+)
Vertical markets: 16 vertical markets
Quarterly server market size
Quarterly server market shares for top vendors
Geographic Scope
Standard subscription scope:
Central and Eastern Europe (11 countries): Bulgaria, Croatia, Czech Republic, Hungary, Poland, Rest of Eastern Europe, Romania, Russia, Slovakia, Slovenia, Ukraine
Middle East and Africa (8 countries): Egypt, Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Africa, Rest of Middle East
Western Europe (16 countries): Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the U.K.
Expanded country coverage:
CEE: Estonia, Lithuania, Latvia, Kazakhstan, Serbia
MEA: Bahrain, Kuwait, Oman, Qatar
Africa: Algeria, Kenya, Morocco, Nigeria, Tunisia
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis through a pivot table query tool sent directly to subscribers. Quarterly data views are updated using the latest IDC research and information from vendor earnings releases and analyst briefings. The delivery schedule for this tracker is as follows:
New data is delivered 13 weeks after the end of each calendar quarter
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
