For many IT vendors, sales targets continue to increase every year, at rates upwards of 15% per year. In contrast, U.S. IT spending by the large enterprise segment is only forecast to grow 5.9% through 2013. To achieve these numbers, IT vendors need to be better informed and sell smarter. Selling smarter means having a more intimate understanding of buyers, including their unique business challenges and objectives and, in particular, better market analytics focused on their overall IT purchasing behavior and priorities. IDC's United States IT Wallet service provides an analysis of the specific IT spending strategies and priorities for more than 3,400 of the largest United States–based companies. The research is crafted to arm sales and marketing organizations with the specific information they need to incorporate into a smart selling strategy.
Markets and Subjects Analyzed
Size and growth of IT spending by company
Drivers impacting IT spending growth by company
Company IT strategies and buying behavior
Economic health of each company
Events impacting IT spending by company
2011–2013 IT Spending Forecast by Company
2012 Top 10 Spenders
2012 Top Movers
Company Buying Behavior Series of profiles explores the IT strategies and adoption behaviors of specific U.S. companies.
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
Which U.S. companies are the largest spenders on IT products and services?
How does IT buying behavior differ by company?
How does the technology product mix differ by company?
How does IT adoption differ by company?
How can vendors and suppliers best position and sell their products and services to different customer adoption segments?
Snapshot of the United States IT Wallet
IDC's United States IT Wallet research program arms IT vendors with an analysis of the estimated budgets and forecasted spending of more than 3,400 of the largest enterprises operating in the United States. The research provided within this service allows vendors to:
Understand the specific IT buying behavior and strategies of their customers and partners, enabling more targeted sales and marketing plans for named accounts
Discover how much key accounts are spending on IT in their U.S. operations, enabling sales to allocate resources more effectively
Tackle sales aggressively by identifying new U.S. prospects to grow their business and identifying ways to grow the value of existing customers
Custom Research and Go-to-Market Solutions
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.