IDC's Canadian Quarterly Hardcopy Peripherals Tracker® provides a comprehensive view of the printing and imaging marketplace to help program subscribers address customer requirements. The Canadian Quarterly Hardcopy Peripherals Tracker helps target sales efforts and align product offerings by identifying growth opportunities in the market as well as monitoring the relative position of each vendor. The intelligence provided can help build market share in growing segments and increase revenue. At the core of the product is a comprehensive electronic database detailing changes and trends in this highly competitive market. It includes powerful query capabilities via analysis filters, such as subtechnology, MFP configuration, base engine family, single-pass/multipass engines, user environment, channel, segment, OEM, number of engines, four discrete print speeds including letter and A4, and format size.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in end user shipments and factory revenue.
Technologies and Subtechnologies
Printer technologies: Monochrome laser (laser/LED), color laser (laser/LED/solid ink), inkjet, serial dot matrix, and line
MFP and digital copier (DC): Monochrome laser (laser/LED), color laser (laser/LED/solid ink), and inkjet
Vendor performance by technology, subtechnology, user, distribution channel, speed range, and price band
Distribution channels: Direct, retail, distributor, dealer, value-added reseller (VAR)/systems integrator (SI), and others
Company size: Home, small office, small and medium-sized business, large business, and government/education
Geographic Scope
Canada
Forecast Coverage
Forecasts for this tracker are updated quarterly, providing an up to 8 quarter short-term forecast, and an additional 5-year annualized forecast. Examples of the segmentations being forecast in this tracker include:
Speed ranges
Price bands
Average selling values
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:
Week 6: Preliminary data (pivot table)
Week 7: Final historical printer, MFP data (pivot table)
Week 9: Final printer, MFP, and digital copier forecasts with textual analysis (Web)
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
