IDC's European Channels Outlook service analyzes the distribution strategies of leading IT hardware vendors, their competitive positioning in the volume and value-add channels, and the way in which these strategies are perceived by their partners and customers. It also monitors the business models and performance of leading tier 1 and tier 2 channel players in Western Europe, including the major distributors, resellers, integrators, solution providers, retailers, and online stores.
Markets and Subjects Analyzed
Western European IT hardware distribution channels development
Western European IT echannels development
Servers, PCs, storage, peripherals, and convergence products
Large accounts, SMB/SOHO, and consumers
Vendor distribution strategies
Vendor business partner programs and terms and conditions
Hardware product breakdown by distribution channel
Direct and indirect (tier 1 and tier 2) distribution business models
IT spending breakdown by distribution channel
Volume product distribution channels
Value-add distribution channels
eChannel development and performance
Channel structure and activity by country
Distribution channel structure and activity forecasts
An Overview of IT Distribution Channels in Europe, 2012–2017 — Convergence and Consolidation
Bringing IT Solutions to SMBs — How Can IT Vendors Forge an Effective Channel Approach?
eChannel Business Trends and Perspectives in Western Europe, 2012–2017
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
Which are the top channel players in IT distribution in Western Europe?
What are the major strengths and weaknesses of the leading IT vendors' go-to-market strategies?
Which IT vendors have been most successful in developing value-add channel networks?
What will be the winning business models for distributing IT volume products in Western Europe?
How effective are distribution companies in influencing end-user IT investment decisions?
Which distribution companies should IT vendors be partnering with as computing and telecommunications converge?
Which factors determine consumer and company channel preferences when purchasing IT?
How can IT vendors protect their channels and win over their competitors' business partners?
Routes to Market in Western Europe
IDC's European Channels Outlook service examines IT hardware vendors as they bring their products and services to market both by selling directly to end users and by partnering with a broad range of distribution companies. This service reviews strategies, market positioning, and the future direction of several providers in the Western European distribution channels market, including:
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