Leveraging the detailed quarterly analysis of vendor shipments by customer segment and distribution channel across more than 50 countries in the EMEA region, IDC's Europe, Middle East and Africa Quarterly PC Tracker®: Segment By Channel analysis is a key extension to IDC's EMEA quarterly PC research. The analysis of PC shipments by channel in each customer segment, by form factor and country, allows vendors and any players related to the PC industry to better understand the best routes to market to reach end users in each country across EMEA, while better assessing the market reach of the various distribution channels. Detailed shipment data by vendor provides an additional key view to better understand the competitive environment and routes to market in the consumer, SMB, and corporate segments.
Technology Coverage and Data Segmentation
This tracker add-on provides total market size and vendor shares for the following technology areas and segments. Measurement for this tracker is in unit shipments.
Technologies and subtechnologies:
Desktop PC, portable PC
More than 250 vendors
Segmentations:
Quarterly PC shipment analysis by customer segment (8 segments) and distribution channel (10 channels), by vendor (250+ vendors tracked) and form factor (desktop, notebook)
Product categories (on an add-on basis): desktop, all-in-one, notebook, ultra-portable, mini-notebook
User segments: home, education, government, small office, small business, medium business, large business, and very large business
Distribution channels: direct inbound, direct outbound, vendor stores, Internet channel, retail channel, corporate dealers, traditional dealers, value-added resellers, etailers, and telco channel
Vendor performance analysis in each segment by channel
Geographic Scope
Standard subscription scope: 35 countries
Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, Rest of Central and Eastern Europe
Middle East and Africa: Egypt, Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Middle East, Rest of Africa
Expanded country coverage:
CEE: Estonia, Latvia, Lithuania, Kazakhstan, Serbia
Africa: Algeria, Botswana, Ethiopia, Ghana, Kenya, Morocco, Republic of Namibia, Nigeria, United Republic of Tanzania, Tunisia, Republic of Uganda, Rest of Africa
Delivery Schedule and Deliverables
This tracker add-on is delivered on a quarterly basis in a dynamic pivot table enabling easier market data manipulation and analysis. The delivery schedule for this tracker add-on is as follows:
Historical data: week 7 after quarter closes
Forecast data: week 9 after quarter closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
