IDC's Small and Medium Business Markets: Mobile Services program analyzes the growing small and medium business (SMB) market across three key areas: mobile operator services, mobile applications, and channel strategies. Research from this service will address mobile services and application adoption trends and usage patterns and will forecast the smartphone and services market opportunities within the SMB space. This program will also address key application trends, usage patterns, channel strategies, and trends across SMBs. Solutions offered by the mobile operators to the SMB space and adoption of key mobile solutions will be analyzed. Comprehensive forecasts and demand-side analysis will provide guidance and support to clients looking to understand the dynamic and unique needs of the SMB.

• Mobile data usage within the small business
• Mobile operator solutions and strategies
• Buying behaviors and adoption strategies for mobile applications
• Wireless displacement in the SMB
• Customer service challenges for SMBs
• Mobile channels to market to reach the SMB
• Operator/vendor preferences
• Application stores and the SMB

• Mobile Operator Analysis and Best Practices
• Mobile Services Forecast and Analysis
• Wireless Substitution in the SMB Forecast
• Mobile device management and the opportunity within the small business
• Demand-Side Report Series on Device, Application, and Mobile Operator Preferences and Usage
• Mobile Security in the SMB
• Relevance of Mobile Applications Stores in the SMB
• Global Perspectives on Operator Strategies for the SMB

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What is the SMB adoption of smartphones? How prevalent is corporate liability of smartphones?
2. Data usage in the SMB: How prevalent are mobile applications in this segment?
3. Which operator offers the best wireless products/services/plans for the SMB?
4. What mobile software applications and solutions are SMBs adopting?
5. What is the importance of mobile broadband (3G and 4G) in the SMB?
6. Are mobile applications stores a viable channel for SMBs?

IDC's Small and Medium Business Markets: Mobile Services examines how device OEMs, software vendors, and mobile operators are modifying product and service strategies to appeal to the SMB segment. This service reviews strategies, market positioning, and future direction of several providers in the mobile SMB market, including:

Airwatch, Apple, AT&T, Bell Mobility, BT, CDW, CenturyLink, China Mobile, Cisco, Citrix, HP, HTC, IBM, Intel, Intuit, LogMeIn, Microsoft, MobileIron, Motorola, Nokia, Novatel Wireless, Oracle, Polycom, Qualcomm, RIM, Rogers, salesforce.com, Samsung, SAP, Sierra Wireless, Sprint, Sybase, Symantec, Telus, T-Mobile, and Verizon Wireless.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.