IDC's Small and Medium Business Markets vs. Enterprise Global Overview is an optional research module of IDC's SMB Program. It examines the global SMB technology acquisition and use by key region, with large business detail provided for comparison. Forecasts are provided by key technology, company size, and region: North America, Western Europe, CEMA, Asia/Pacific, and Latin America. Key go-to-market details are also provided on SMB channel preferences and information sources across regions and company size categories. Survey results are provided for seven key countries: the United States, the United Kingdom, Germany, Japan, India, China, and Brazil.
Markets and Subjects Analyzed
SMB technology spending forecast by region
SMB cloud computing and software-as-a-service use/plans
Networks, servers, storage, and virtualization
Internet and broadband access, home page, and ecommerce use
Enterprise software and key business applications
IT services: Networking services, application services, infrastructure services, and business process outsourcing (BPO)
SMB versus enterprise changing use of tablets, smartphones, notebook PCs, and related BYOD practices
Purchase process: Channel preferences and information sources
Worldwide SMB IT Spending by Region for Five Categories: PCs/Peripherals, Systems/ Storage, Network Communications Equipment, Applications Software, and IT Services
SMB vs Enterprise Cloud/SaaS Use and Plans
Worldwide SMB Market Forecast and Analysis
SMB Versus Enterprise Regional Attitudes and Technology Interests, Changing Concerns and Priorities
Product and Event Analyses, Vendor Profiles, and Inquiry Support
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
How fast is the SMB market growing worldwide compared with large business? How does SMB IT growth vary by region?
Which technologies are being most rapidly adopted in North America, Western Europe, CEMA, Asia/Pacific, and Latin America?
How will penetration of key technology (PCs, server-based LANs, advanced storage solutions) among SMBs be changing?
How are mobile resources being embraced by SMBs and large firms worldwide? How are tablets, smartphones, and notebooks being deployed in SMBs versus. large firms?
How are SMB channel preferences changing regionally, including the role of service providers (MSPs and CSPs)?
How do SMB customers in different countries rely on different information sources to learn about new technology?
SMB Markets vs. Enterprise Global Overview and Additional Add-Ons
SMB business priorities and technology spending priorities in developed versus developing countries
Use of social media and other online sources of information to learn about advanced technology prior to acquisition
Comparison of SMBs in developed and developing countries in use of advanced mobility, cloud computing, and virtualization
IT spending growth comparisons (total spending and annual growth) between three SMB size segments (<100 employees, 100–499 employees, and 500–999 employees) and large businesses (1,000+ employees)
Use of advanced storage and security solutions by SMBs in key countries
Custom Research and Go-to-Market Solutions
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.