IDC's ConsumerScape 360º service utilizes direct global primary research to provide insights and trends regarding consumer electronics and digital services. As data, communication, video, and entertainment services proliferate, the way business segment consumers needs to evolve. Using advanced market segmentation techniques, ConsumerScape 360º identifies and profiles consumer technology market segments based on usage/ownership behavior, technology adoption, brand preference, competitive analysis, and psychographic factors governing cross-category spend.
Markets and Subjects Analyzed
Notebooks, desktops, Ultrabooks, and peripherals (keyboards, monitors, headsets, etc.)
Tablets and other evolving form factors
Portable electronics: PMPs (MP3, MP4), cameras
Smartphones and mobile phones
Video game consoles, handhelds, and peripherals
Home audio/video, HDTV, and DVD/Blu-ray
Brand and product satisfaction, preference, and loyalty metrics
Telecom services (cable, satellite, telco TV, Internet access, and home and mobile phone services)
Service provider metrics for ISPs, MVNOs, and carriers
Multiscreen consumption of content and services
Usage models for all major device types
Internet consumption (both fixed and mobile)
Digital/OTT media (music, video/TV, online activity, etc.)
Consumer cloud (adoption, barriers, and drivers of adoption)
Device security software, external storage ownership, and brands
Apps across tablets, smartphones, and PCs
The Global Digital Consumer Segmentation
Smartphones — Usage Patterns, Brand Metrics, and Market Structure Worldwide
PCs — Current Ownership and Usage, Form Factor Evolution, and Brand Metrics Worldwide
Connectivity and the Internet — Global Consumption Patterns via PCs and Mobile Phones
Consumer Electronics Worldwide
PC — Brand Metrics and Competitive Positioning
Smartphones — Current Ownership, Free and Paid App Usage
Media Consumption Patterns — Social and Traditional Media Analysis; Worldwide, Regionally, and by Market Segment
TV Devices and Services — Ownership and Active Install Base, Spend, and Future Purchase Trends
TV Devices and Services — Brand Perceptions, Usage Models, and Key Purchase Drivers
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
How can companies better serve and market to households by segment? Which segments are the highest priority and what is their market size?
In which global markets is the usage of key CE products and services highest?
What are the trends moving forward?
What is the composition of households according to ownership and/or usage of CE, PC, and mobile products and services?
How is the face of the "early adopter" segment changing? How does this group differ across key markets?
Where are today’s key CE opportunities strongest? Where are the opportunities likely to be tomorrow?
How do consumers use different connected devices, and how are usage trends evolving as new products such as media tablets enter the marketplace?
ConsumerScape 360º Coverage: Devices, Services, and Content
Companies and Regions Analyzed
This service reviews strategies, market positioning, competitive landscape, and future directions in the consumer technology market across more than 1,000 brands globally, fielded in the following countries:
Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, New Zealand, the Philippines, Poland, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, the United Kingdom, and the United States.
Custom Research and Go-to-Market Solutions
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.