The significance of the channel partners and alliances in the Asia/Pacific region has been on the rise, and there has been an increased interest from vendors and tech buyers alike to better understand the dynamics, engagement models, capabilities, and emerging trends in this space. The ever-changing technology landscape and the impact 3rd Platform technologies have on the buying patterns of customers have made it imperative for vendors to place the right bets — recruiting the right partners, enhancing capabilities to meet market demand, and optimizing the partner ecosystem for better business results — when it comes to their channel's ecosystem. With the significant contribution of channel partners, and the importance placed by vendors on this crucial part of the technology buying landscape, a better understanding of this vital piece of the puzzle would help vendors to scale better business success in the region.
IDC understands that vendors have several challenges related to identifying, recruiting, benchmarking, and engaging channel partners, as well as ensuring the effectiveness of channel program initiatives and enablement activities to be attractive vis-à-vis their competitors and meet partner needs. IDC's Asia/Pacific Channels and Alliances research service examines these challenges and provides comprehensive market intelligence for channel executives to develop, implement, and support effective channel strategies and programs to drive successful business outcomes across their partner ecosystem.