Small and Medium Business Markets: Telecom, Broadband and Video
An IDC Continuous Intelligence Service
• Published Research
•  Markets and Subjects Analyzed
•  Core Research
•  Key Questions Answered
•  Integration and Convergence of SMB Telecom Products and Services
•  Companies Analyzed
•  Custom Research and Go-to-Market Solutions
•  Unparalleled Coverage of End-User Requirements Across Vertical Industries
• What Is An IDC CIS

The Small and Medium Business Markets: Telecom, Broadband and Video service identifies opportunities for providers of advanced communications technology products and services that address the needs of U.S. firms with fewer than 1,000 employees. Forecasts and vendor profiles are provided for consumption of telecommunications products and services related to voice, communications, broadband, video, and cable television among small to medium businesses in the United States. This service provides quantitative data in the areas of business bundling, broadband, video, and voice services and strategic insight and market sizing into the overall small and medium business marketplace.


Markets and Subjects Analyzed

  • Legacy voice and VoIP
  • Broadband
  • Television and video applications
  • SMB unified communications
  • Service provider portal strategies
  • Business communications service bundles
  • Videoconferencing and telepresence
  • Cable MSO business strategy
  • Television service subscriptions for business
  • Wireless and wireline integration for business
  • Remote office/independent establishments
  • Cloud-based business applications

Core Research

  • SMB Telecom, Voice, and Data Revenues Forecast
  • SMB Telecom, Broadband, and Video Survey Analysis
  • U.S. SMB Broadband Services Forecast
  • SMB Television Usage Survey
  • SMB Videoconferencing Survey Analysis
  • SMB Bundling Survey Analysis

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. Which business segments are adopting new IP-based services?
  2. How can service providers maximize their service offerings to drive subscribership and reduce churn?
  3. What pricing and packaging programs attract high ARPU from businesses?
  4. Which technology and partnerships will make service providers the most competitive when selling services to businesses?

Integration and Convergence of SMB Telecom Products and Services

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Source: IDC

Companies Analyzed

IDC's Small and Medium Business Markets: Telecom, Broadband and Video service examines how vendors are positioning themselves to compete in the SMB service provider market. This service reviews strategies, market positioning, and future direction of several providers in the communications marketplace including:

AT&T, Broadsoft, BT Infonet, Cablevision, Cbeyond, CenturyLink, Charter Business, Ciena, Cisco, Citizens Communications, Comcast, Cox Business Services, IBM, Level 3, MegaPath, Microsoft, Momentum Telecom, Optimum Lightpath, PAETEC, Polycom, Qwest, ShoreTel, Sprint Nextel, Time Warner Cable, Time Warner Telecom, T-Mobile, Verizon, Windstream, and XO Communications.


Custom Research and Go-to-Market Solutions

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.


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Unparalleled Coverage of End-User Requirements Across Vertical Industries

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.


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Related Links
Meet the Experts


. Matt Davis
Program Director, Consumer Multiplay Services
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