The Canadian mobile device market is growing quickly due mainly to demand for smartphones with high-level operating systems that handle advanced applications. IDC's Canadian Quarterly Mobile Device Tracker® is the premier tool used to measure and analyze the size and growth of the Canadian traditional phone and smartphone markets. Clients use the tool to evaluate current and historical vendor performance, analyze seasonal patterns and market growth, and identify opportunities, with use of the market segmentation and channel data provided in the tracker. The segmentation and analysis data are used by large Canadian organizations to maximize the impact of sales and marketing campaigns, which can help drive increased revenue growth and market share.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipments.
Technologies
Input technologies: Alphanumeric, QWERTY, and touchscreen
Network connection: WiFi, Bluetooth, and GPS
Form factor and usage orientation: Voice and data
Operating systems: Embedded RTOS, Android, BlackBerry, iOS, and Windows Phone
Segmentations
Channels: Telco, retailer, etailer, direct, and others
Consumer/commercial
Application environments: Java and BREW
Air interface: 2G — GSM and iDEN; 2.5G — GPRS, EDGE, and CDMA2000 1xRTT; 3G — HSDPA, HSPA+, and CDMA EV-DO; and 4G LTE
Geographic Scope
Canada
Forecast Coverage
Forecasts for this tracker are updated quarterly and include five years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at country level. Examples of the segmentations being forecast in this tracker include:
Air interface: 2G — GSM and iDEN; 2.5G — GPRS, EDGE, and CDMA2000 1xRTT; 3G — HSDPA, HSPA+, and CDMA EV-DO; and 4G LTE
Operating systems: Embedded RTOS, Android, BlackBerry, iOS, and Windows Phone
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:
Preliminary top 10: Week 8 after period closes
Historical data: Week 11 after period closes
Forecast data: Week 12 after period closes
Qualitative report: Week 13 after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional-, state-, or city-level planning — setting regional-, country-, state-, or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods