To attend this IDC briefing at SNW, please send an email with your contact details to Mathew Heath at mheath@idc.com and register with SNW here.

Location: Level C3 - Room Illusion III

AGENDA

IDC Industry Briefing - Wednesday, 28 October, 08:10-09:15

Eric Sheppard, Program Director, Europe Storage Systems

Welcome, and European Storage Market Trends and Analysis

While no European market has been spared from the current economic conditions, the degree to which each has been impacted varies considerably. The mature and diverse nature of the German market, for example, has helped to prevent massive swings in spending at a time when some of the emerging markets experiencing near unprecedented cut backs. But which markets are holding up best, and why? Which technologies are in greatest demand during these difficult times? Join Eric Sheppard as he explores Europe's storage landscape and covers these and other pertinent storage issues.

Carla Arend, Program Manager, European Storage Software & Services

Assessing Cloud Storage Options and Opportunities

IDC believes that cloud storage is shaping up to be a new and legitimate choice for storage deployments. Few would disagree that is also a way of architecting storage infrastructure by using standard building blocks, in which management is automated to a large degree and efficiency is paramount. But how will Europe's storage market integrate this new form of storage? Should we plan for storage-as-a-service to appear as the first step in this direction? Join Carla Arend as she explains IDC's view of cloud storage, addressing both the customer and the provider perspective.

Nathaniel Martinez, Program Director, European Systems and Infrastructure Solutions

Server Virtualization Adoption - Evolving Demand in Western Europe

The mainstream adoption of server virtualization by European IT organizations over the last 3 years has widespread ramifications for IT infrastructure spending. As virtualization becomes a standard technology, customers are rapidly exploiting new and emerging functions that change the management of systems and processes. High availability, improved business continuity and portable virtual machines will be the foundation for creating a dynamic IT infrastructure that can support and quickly react to changes in the business. Join Nathaniel Martinez as he uncovers the changing demand for server virtualization infrastructure solutions.