European adoption of software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS) is growing strongly. In some categories, they have reached the mainstream, while in others they are gaining market. The diversity in business, culture, and languages means that U.S. vendors will not succeed if they copy their U.S. strategies in Europe. Also, many European vendors are building out their own services and capturing market share. IDC's European Public Cloud Services: SaaS, PaaS and IaaS research will provide insightful and actionable understanding of the public cloud services market in Europe. The service helps product, marketing, and strategic planning executives develop successful business strategies and gain competitive insight. The service examines the market in three categories — SaaS, PaaS, and IaaS, as well as their sub-categories. It will also inform vendors of "conventional" IT products and services on their strategies in the Public Cloud.

• SaaS business applications
• SaaS infrastructure and security
• PaaS
• IaaS servers-as-a-service
• IaaS storage-as-a-service
• Ecosystems for cloud services
• European user attitudes to SaaS and cloud services
• Vendor strategies in SaaS business applications, SaaS infrastructure , platform-as-a-service, and infrastructure-as-a-service
• User adoption patterns across different service types
• Governance models and challenges from cloud services

• Western European Cloud Services Forecast, 2013–2017, including SaaS, PaaS, and IaaS
• End-User Survey Results — User Buying Expectations
• The Competitive Landscape in the European Cloud Services Market
• Cloud Services Delivery and Pricing Mechanisms — Overview

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What are the main changes in user demand for public cloud services, and what is driving them?
2. Which segments of the market offer the best growth opportunities, and what is required of vendors to succeed?
3. What is the competitive positioning of the major players?
4. What impact will the evolution of PaaS and IaaS have on the overall cloud services marketplace?
5. What do end-user organizations need to keep in mind when adopting cloud services?
6. How do cloud services affect IT governance?

This service reviews strategies, market positioning, and future direction of several providers in the *ENTER MARKET NAME*, including:

Amazon.com, Belgacom, BT Global Services, Capgemini, Coda, CSC, Experian, Fujitsu Services, Google, HP Services, IBM Global Services, Informatica, Mamut, MessageLabs, Microsoft, NetSuite, Oracle, RightNow, Salesforce.com, SAP, Siemens IT Solutions and Services, sugarCRM, Taleo, Telefónica, Twinfield, T-Systems, Webex/Cisco, and Workday.

For IT suppliers and IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data and content driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success – resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.