China took 27.6% market share and has become the world’s largest PC monitor market in 2011. China ships more PC monitors in a month than a midsize European country like Denmark does in a year. China PC monitor market competition is becoming more and more intense. Both the international and the domestic vendors are striving to develop their products, channels, and services to maintain their competitive advantages in the market. IDC's China Monthly PC Monitor Tracker® is designed to help PC monitor vendors that are targeting the large and growing China market. The product offers timely and critical intelligence to aid in strategic and tactical planning to compete effectively in China, which has one of the fastest-growing PC monitor market.

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipments, ports, and factory revenue.

Technologies and subtechnologies:

• Size
• Aspect ratio
• LED
• Touchscreen
• Price

Segmentations:

• Non-bundled market
• Form factor

• PRC

This tracker is delivered on a monthly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

• Final pivot table is delivered five working weeks after the close of the month. A qualitative PowerPoint summary is also delivered at the same time.

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

• In-country local vendor interviews
• Distribution data feeds
• Worldwide and regional vendor guidance
• ODM data
• In-country local channel partner discussions
• Import records
• Feedback from component suppliers
• Vendor briefings and public financial reports

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

• Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
• Product marketing — creating a product strategy and road map based on currently available product features and expected growth
• Production planning — using customer demand data as an input in the creation of production schedules
• Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

• Performance measurement — comparing vendor performance on prior fiscal periods
• Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
• Sales forecasting measurement — assessing internal sales forecast versus actual results
• Price benchmarking — comparing vendor versus market pricing data by model
• Marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral