12:00 p.m. - 1:00 p.m. U.S. Eastern Time

To register for this event, please click here.

Tech Marketing 2009-2010: Move from Budget Bust...to Budget Build!

Senior analysts from IDC's CMO Advisory Service will provide the very latest from IDC's comprehensive survey of marketing investment and trends in 2009.

Topics to be addressed in this telebriefing include the following:

• What has been the rate of marketing investment change in 2009 and when does IDC expect budgets will recover?
• What are the Top 3 Success Factors that IDC is providing to CMO's for the remainder of 2009, and 2010?
• How are marketing leaders approaching the 2010 planning and budgeting process?
• What is the latest in one of the hottest trends in 2009: Sales Enablement? How do your SE actions stack up against others?
• How have the major IDC marketing metrics changed in 2009: Budget Ratios; Program-to-People Ratios; Staff Efficiency; and many more.

Bonus: All participants will receive a copy of IDC's latest Sales and Marketing Taxonomy and Cost Control Guidelines; and the new IDC Sales Enablement Framework.

Speakers:

• Rich Vancil, Vice President, Executive Advisory Group
• Michael Gerard, Research Vice President, Executive Advisory Group

Audio replays of this telebriefing are available to all registered participants starting shortly after the live event.

Any questions about how to participate in this IDC Telebriefing can be sent to telebriefings@idc.com