The United States Semiannual Software Tracker®: Vertical Markets is a pivot table product that allows subscribers to quickly compare and forecast the performance of 58 individual software markets across 18 industries and 7company size bands in the United States. This fully interlocked data product enables subscribers to pinpoint the best opportunities by vertical market or company size as well as determine future growth expectations for the market. Used by leading technology providers, consulting firms, and Wall Street, this tool provides easily segmented, customized views of market and industry revenue data for packaged software vendors.
Technology Coverage and Data Segmentation
This tracker provides total market size and forecast data for the following technology areas and segmentations. Measurement for this tracker is in revenue.
All technology, industry and company size data is available fully interlocked.
Technologies and Subtechnologies
Packaged software market segment revenue for 19 secondary markets: application development software; application server middleware; integration and process automation middleware; data access, analysis, and delivery; structured data management; other development tools; quality and life-cycle tools; collaborative applications; consumer applications; content applications; CRM applications; engineering applications; ERM applications; operations and manufacturing applications; supply chain management (SCM) applications; security software; storage software; system management software; and system software
Packaged software market segment revenue for 58 individual markets
Segmentations
Company size: 1–99 employees; 100–499 employees; 500–999 employees, 1,000–2,499 employees, 2,500–4,999 employees, 5,000–9,999 employees, and 10,000+ employees, education, government, and home business and consumer
Vertical markets: list vertical markets — banking, insurance, securities and investment services, discrete manufacturing, process manufacturing, retail, wholesale, professional services, consumer and recreational services, healthcare providers, transportation, communications and media, utilities, construction, resource industries, government, education, and home business and consumer
Geographic Scope
The United States only
Delivery Schedule and Deliverables
This tracker is delivered on a semiannual basis via a pivot table tool. The delivery schedule for this tracker is as follows:
Preliminary forecast : May
Final Forecast: December
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
