ConsumerScape 360⁰ analyzes the key technology hardware consumption patterns of Canadian consumers in a global context. It provides usage, brand, and loyalty insights across eight major technology platforms to global vendors. It also provides a global segmentation of technology adoption attitudes for vendors to better understand technology consumers.

Consumer technology usage, underlying attitudes demographics, and purchases are examined in a global market segmentation model. Technology areas include:

• TVs and service providers
• VCR, DVD, DVR, Blu-ray, VCD
• TV service providers
• iPod/MP3/MP4 players
• Desktop, laptop/notebook, netbook computers
• Online activities and ISPs
• Mobile phones, smartphones
• Video game consoles, handheld players
• Peripherals, digital cameras/camcorders

The examination by area includes:

• Device ownership and current usage
• Profiles of purchased devices — size, features, functions, usage habits
• Recency of device purchase
• Brand last purchased, brand satisfaction, and future purchase intent
• Internet activities (personal and business/academic) via PC and mobile
• TV, PC, gaming accessories currently owned, planned purchase
• Media usage habits including frequency and duration by category
• Finally, the technology patterns of Canadians are examined against those of other key markets including Australia, France, Japan, South Korea, the United Kingdom, and the United States.

• Canadian ConsumerScape 360⁰: Profiling the Digital Consumer
• Canadian ConsumerScape 360⁰: Key National Market Comparisons of Digital Consumers
• Canadian ConsumerScape 360⁰: In-Depth Analysis of Technology Cross-Ownership Patterns of the Digital Consumer

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What is the technology mindset of Canadian consumers, and how does it affect the technologies they use and buy?
2. What are the overall usage patterns for key technologies?
3. What are the strongest brands in each technology market?
4. How satisfied with and loyal to technology brands are Canadian consumers?
5. What is the adoption of specific mobile and Internet functionality?

This service reviews strategies, market positioning, and future direction of several providers in the consumer technology market, including:

Apple, Bell, Bell Aliant, Cisco, Cogeco, Dell, Eastlink, Globalive, Google, HP, Intel, LG, Microsoft, Mobilicity, Motorola, MSN, MTS-Allstream, Nokia, Primus, Public Mobile, RIM, Rogers, Samsung, SaskTel, Shaw, Skype, TELUS, Vidéotron, Virgin Mobile, Vonage, and Wind Mobile.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community athttp://idc-insights-community.com.