ConsumerScape360⁰ analyzes the key technology hardware consumption patterns of Canadian consumers in a global context. It provides usage, brand, and loyalty insights across eight major technology platforms to global vendors. It also provides a global segmentation of technology adoption attitudes for vendors to better understand technology consumers.
Markets and Subjects Analyzed
Consumer technology usage, underlying attitudes demographics, and purchases are examined in a global market segmentation model. Technology areas include:
TVs and service providers
VCR, DVD, DVR, Blu-ray, VCD
TV service providers
Desktop, laptop/notebook, netbook computers
Online activities and ISPs
Mobile phones, smartphones
Video game consoles, handheld players
Peripherals, digital cameras/camcorders
The examination by area includes:
Device ownership and current usage
Profiles of purchased devices — size, features, functions, usage habits
Recency of device purchase
Brand last purchased, brand satisfaction, and future purchase intent
Internet activities (personal and business/academic) via PC and mobile
TV, PC, gaming accessories currently owned, planned purchase
Media usage habits including frequency and duration by category
Finally, the technology patterns of Canadians are examined against those of other key markets including Australia, France, Japan, South Korea, the United Kingdom, and the United States.
Canadian ConsumerScape 360⁰: Profiling the Digital Consumer
Canadian ConsumerScape 360⁰: Key National Market Comparisons of Digital Consumers
Canadian ConsumerScape 360⁰: In-Depth Analysis of Technology Cross-Ownership Patterns of the Digital Consumer
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
What is the technology mindset of Canadian consumers, and how does it affect the technologies they use and buy?
What are the overall usage patterns for key technologies?
What are the strongest brands in each technology market?
How satisfied with and loyal to technology brands are Canadian consumers?
What is the adoption of specific mobile and Internet functionality?
Worldwide Consumer Electronics Users Market
This service reviews strategies, market positioning, and future direction of several providers in the consumer technology market, including:
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Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.