IDC's Canadian Quarterly PC Monitor Tracker® fills the growing demand for detailed, timely, and accurate information on the Canadian PC monitor market. It provides insightful analysis, quarterly market share data, and a five-year forecast by quarter. The core of the product is a comprehensive, Web-based database query interface, detailing changes and trends in the PC monitor market. IDC’s Canadian Quarterly PC Monitor Tracker delivers an accurate view of the market from those closest to it.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in units, end-user spending, and average selling prices.
Technologies and subtechnologies:
Form factors: CRT and LCD
Screen size: 14in. standard to 31in.+ wide
Screen ratio: Standard, widescreen
Optional: Aspect ratio, screen type, backlights, bundled versus
standalone, multifunction monitor (MFM)
Segmentations:
Sales channels: PC vendor, direct, retail, distributors, and VAR
User segment: Consumer, commercial
More than 10 vendors
Geographic Scope
Canada
Forecast Coverage
Forecast for this tracker is updated quarterly and includes historical data from 1Q08 through a current five-year forecast. The five-year forecast is made up of a rolling two years of quarterly forecasts and an additional three years of annual market projections. The segments forecast in this tracker include:
Form factor: CRT/LCD
Screen size: 14in. standard up to 31in.+ wide
Screen ratio: Standard, widescreen
Period: Five-year forecast (two years quarterly, last three years annual only)
Optional: Backlight, MFM
Measurements: Units, end-user value, and ASP
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with an intuitive, easy-to-use Web-based query tool. The delivery schedule for this tracker is:
Historical data: Week 9 after period closes
Forecast data: Week 11 after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
