The IT services market in EMEA is hugely diverse in terms of the maturity of the markets at a country level. At the same time, the services market in the region is characterized by strong participation of local service providers that may only be active in a single or a few countries or subregion. This makes it difficult to have a clear picture of the competitive landscape, especially for companies considering expansion into new countries or subregions within EMEA. IDC's Europe, Middle East and Africa Semiannual IT Services Tracker® provides customers with the ability to track the development of the services revenues of top firms in the EMEA services markets. Based on reported revenues and IDC's deep understanding of the vendors' competitive models and services strategies, this tracker will provide vendor revenues broken out by key services segments and key geographic regions. Benefits for clients will be the ability to benchmark their own organization's progress and evolution against individual key competitors or groups of competitors on a semiannual basis. The deliverables will allow users to better understand the competitive landscape and will provide valuable input for strategic planning sessions or competitive alignment initiatives. This is a custom delivery service, which will be tailored to each customer's geographical and service market requirements.

This service enables provision of total market size and vendor shares for the following technology areas and segments. Measurement for this tracker is in services revenues.

Technologies and subtechnologies:

• Project services: custom application development, IT consulting, network consulting and integration services, system integration
• Outsourcing services: application management, IT outsourcing, hosted application management, hosting infrastructure services, network and desktop outsourcing services
• Deploy and support services: hardware deploy and support, software deploy and support, IT education and training

Segmentation:

• For each of the chosen countries/regions, through the service IDC can provide the top 15 vendors in the market and a breakdown of their revenues by any of IDC's 12 IT services foundation markets

• Western Europe (Austria, Belgium, France, Germany, Italy, the Netherlands, Denmark, Finland, Sweden, Norway, Spain, the U.K.)
• Central and Eastern Europe (Czech Republic, Hungary, Poland, Russia, Romania, Rest of CEE)
• Middle East and Africa (Egypt, South Africa, Saudi Arabia, UAE, Turkey)

Forecasts for this tracker are updated semiannually (if changes to the forecast have been made) and include one year of historical data and five years of annual market projections. Forecasts are available at the regional and country levels, corresponding to the chosen countries/regions and services markets. Examples of the segmentations being forecast in this tracker include:

• IT services spending by foundation market
• Country forecast assumptions

This tracker is delivered on a semiannual basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

• Top 15 market share table: week 15 after period closes
• Events and trends presentation: week 15 after period closes
• Market forecast data: week 15 after period closes

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

• In-country local vendor interviews
• Distribution data feeds
• Worldwide and regional vendor guidance
• ODM data
• In-country local channel partner discussions
• Import records
• Feedback from component suppliers
• Vendor briefings and public financial reports

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

• Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
• Product marketing — creating a product strategy and road map based on currently available product features and expected growth
• Production planning — using customer demand data as an input in the creation of production schedules
• Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

• Performance measurement — comparing vendor performance on prior fiscal periods
• Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
• sales forecasting measurement — assessing internal sales forecast versus actual results
• price benchmarking — comparing vendor versus market pricing data by model
• marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral