IDC's Canadian Quarterly Tablet Tracker® offers quarterly shipment and revenue data for tablets and ereaders in the Canadian market. Historical segmentation by connectivity, consumer/commercial, and channel is provided for both tablets and ereaders. Historical data can be segmented to view vendor share, price bands, CPU, storage, screen size, and so forth. A rolling five- to eight-quarter forecast by OS is also updated quarterly. Clients will benefit from accurate, actionable quarterly updates for this high-profile and quickly evolving market. A broad base of users, from PC and consumer electronics industry product planners, market research managers, and executives to decision makers in media and advertising, may use this service to inform overall corporate strategy and specific product planning initiatives.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipment units into the channel and the dollar value of those units.
Technologies and Subtechnologies
Tablet
eReader
Segmentations
Customer segment: Consumer, commercial
Price band
Channel
Screen size and screen resolution
Operating system (Android, iOS, Windows, BB)
CPU (x86, ARM)
Connectivity (WiFi, 3G, 4G, etc.)
Storage (GB)
Geographic Scope
Canada
Forecast Coverage
Forecasts for this tracker are updated quarterly and include historical data from Q1 of 2010, 2 years of quarterly forecasts, and 3 years of annual market projections. Measurement for this tracker is in units shipped into the channel and the dollar value of those units. Specifically, the Canadian tablet and ereader forecast will include:
Product category: Tablets, ereader
Operating system (Android, iOS, BB, Windows)
Connectivity (WiFi, 3G, 4G, etc.)
Customer segment: Consumer, commercial
Channel
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis. . The delivery schedule for this tracker is as follows:
Historical data: 7–8 weeks after period closes
Forecast data: 9–10 weeks after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state, or city-level planning — setting regional, country, state, or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
