IDC's Brazil Semiannual Unified Communications Tracker® includes UC elements from IP telephony, collaborative applications, applications development software, and video network infrastructure, to provide market sizing and forecast based on revenue. This product also includes market share for each one of the markets and submarkets considered in the study.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in vendor revenue
Technologies and subtechnologies
IP Telephony
IP PBX
IP phones
Softphones
Collaborative applications
Conferencing applications
Instant messaging applications
Unified messaging
Integrated collaborative environment
Applications development and deployment
Telephony applications
Video network Infrastructure
Segmentations
Channels: Direct/Indirect
Company size: Small office (1-9), SMB (10 - 499 ee), enterprise (> 500 ee), education, government
Forecasts for this tracker are updated semiannually and include 5 years of annual market projections. Forecasts are available at the country levels. Examples of the segmentations being forecast in this tracker include:
Technology
Delivery Schedule and Deliverables
This tracker is delivered on a semiannual basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:
June 04, 2013(YE data)
December 03, 2013 (1H data)
2 Excel Analysis Tools
2 Presentations
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods