IDC's Mexico Semiannual Unified Communications Tracker® aggregates UC elements like IP phones, collaborative applications, applications development software, and video network infrastructure to provide market sizing and forecast based on revenue. This product also includes market share for each one of the market and submarkets considered in the study. UC&C includes data for Mexico; breakouts by channel, verticals, and segments are also available, as well as a five-year forecast for the mentioned markets.

This tracker provides total market size and vendor share for the following technology areas and segmentations.

Technologies and subtechnologies:

• IP telephony — Softphones, IP phones, and IP PBX
• Collaborative applications — Unified messaging applications, conferencing applications, instant messaging applications, and integrated collaborative environments
• Applications development software — Telephony applications
• Video network infrastructure

Segmentations:

• Channels: Direct sales and indirect sales
• Company size (horizontal market): Enterprise (>500 employees), SMB (10–499 employees), education, government, small office (1–9 employees), and home
• Vertical markets: Commerce, education, finance, government, manufacturing, oil/gas/mining, services, telecommunications, utilities, and home

• Latin America (Mexico)

Forecasts for this tracker are updated semiannually and include information from 2009 (historical data) and five years of annual market projections. Forecasts are available at country levels. Examples of the segmentations being forecast in this tracker include:

• IP telephony — Softphones, IP phones, and IP PBX
• Collaborative applications — Unified messaging applications, conferencing applications, instant messaging applications, and integrated collaborative environments
• Applications development software — Telephony applications
• Video network infrastructure — Video network infrastructure

This tracker is delivered on a semiannual basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

• June 04, 2013(year-end data)
• December 03, 2013 (first-half data)
• 2 Excel analysis tools
• 2 presentations

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

• In-country local vendor interviews
• Distribution data feeds
• Worldwide and regional vendor guidance
• ODM data
• In-country local channel partner discussions
• Import records
• Feedback from component suppliers
• Vendor briefings and public financial reports

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

• Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
• Product marketing — creating a product strategy and road map based on currently available product features and expected growth
• Production planning — using customer demand data as an input in the creation of production schedules
• Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

• Performance measurement — comparing vendor performance on prior fiscal periods
• Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
• sales forecasting measurement — assessing internal sales forecast versus actual results
• price benchmarking — comparing vendor versus market pricing data by model
• marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral