For international companies seeking to invest in emerging country markets, information and communication technologies (ICT) play an important role in the rapid progression of the business environment. The Emerging Markets Advisory Service is designed for companies that are looking to develop or implement a presence in emerging markets. By providing access to IDC's research and analysts, this service helps clients better understand the country-level trends, challenges, and growth opportunities.

• Regions and country markets covered include Asia/Pacific; Latin America; Central and Eastern Europe, the Middle East, and Africa; India; and China.

• Four (4) published IDC reports or presentations
• Four (4) analyst Webcasts
• Five (5) hours of analyst interaction time across all emerging markets

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Rigorous research processes ensure consistency in data collection and analysis allowing you to compare and contrast market opportunities around the world. IDC provides:

1. Common taxonomies used across all geographies and technologies
2. Proprietary database and data management tools
3. Surveys aligned in terms of questions and timing
4. Practices and specialized knowledge for specific industries such as government and technologies such as cloud

This service reviews strategies, market positioning, and future direction of major ICT industry players in emerging markets. Companies that are looking to develop or implement an emerging country market strategy will find this service useful as it provides an in-depth, localized understanding of emerging country market dynamics.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.