With the competition in the China PC market becoming more intense, vendors are trying to penetrate the PC industry market in an attempt to maximize market opportunities and grow revenue. As a result, they are constantly looking to identify and track the rapidly comprehensive information in order to understand the unique characteristics and growth potentials of each vertical industry market. IDC's China Quarterly PC Tracker®: Vertical Markets is designed to help IT vendors that are targeting the large and growing China market. The product offers timely and critical intelligence to aid in strategic and tactical planning to compete effectively in China, which is one of the fastest-growing PC markets in the world.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments and revenue.
Technologies and subtechnologies:
Commercial desktop
Commercial notebook
Segmentations
Form factor (commercial desktop and commercial notebook)
Vendors
13 Vertical industry
32 Vertical industry
13 Vertical industry OS
Geographic Scope
PRC
Forecast Coverage
Forecasts for this tracker are updated quarterly and include three years of historical data, five years of quarterly forecasts, and an additional five years of annual market projections. Forecasts are available at the country level. Examples of the segmentations being forecast in this tracker include:
Five-year unit shipment and revenue forecasts by form factor and by 13 vertical industries for four quarters
Five-year unit shipment and revenue forecasts by form factor and by 32 vertical industries for four quarters
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:
Historical and forecast data: 10 Weeks after the close of the quarter
PowerPoint report: 11 Weeks after the close of the quarter
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods