IDC's Europe, Middle East and Africa Quarterly Printer Tracker® service provides insightful analysis, quarterly market share data, and an eight-quarter forecast by technology and speed segment for unit shipments, average system value, and value of shipments for each of 35 standard EMEA countries. Shipments and value of shipments are provided by end-user segment (home, small business, medium-sized business, large business, and government/education) and channel segment (direct sales, distributor, dealer, retail, and VAR/SI). The tracker also provides quarterly assessments and performance analysis for top vendors in each technology and speed category.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in shipments.
Technologies and subtechnologies:
Laser, solid ink, LED, serial impact dot matrix (SDM), line
Printer trends, analysis, and forecasts
Segmentations:
Technology/speed unit shipments and value of shipments split by distribution channel by country
Technology/speed unit shipments and value of shipments split by end-user segments (home and business by size class) by country
Channels: retail, distributors, direct, value-added resellers (VARs), dealers, and others
Company size: home users, 1–9 employees, 10–99 employees, 100–499 employees, 500–999 employees, 1,000+ employees, government/education
Geographic Scope
Standard subscription scope:
Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the U.K.
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, Rest of Central and Eastern Europe
Middle East and Africa: Egypt, Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Africa, Rest of Middle East
Central and Eastern Europe: Belarus, Estonia, Kazakhstan, Latvia, Lithuania, Serbia
Forecast Coverage
Forecasts for this tracker are updated quarterly, and include five years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at worldwide, regional, and country levels. Examples of the segmentations being forecast in this tracker include:
Quarterly unit shipments and value of shipments, market share by technology/speed segment by country
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with tools such as pivot tables and Web-based query. The delivery schedule for this tracker is as follows:
Preliminary: week 5 after period closes
Final historical data: week 6 after period closes
Forecast data: week 8 after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods