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Web Conferences

fileTitle

Seize the Social Marketing Opportunity
Web Conference

Jun 21, 2012
Framingham, MA United States

Event Details

Seize the Social Marketing Opportunity

12:00 p.m. - 1:00 p.m., U.S. Eastern Time

Are you ready to put your Social Marketing efforts into high gear? In this Web conference, IDC's social business and social marketing analysts will present the new IDC Social Marketing Maturity Model. This framework is designed to help marketing professionals assess where their social marketing efforts stand in comparison to the broader IT vendor community. The presentation will also examine the required investments in staff, technology, and process development and best practices case studies will be referenced.

Session Speakers:

Rich Vancil, Group Vice President, Executive Advisory Strategies
Michael Fauscette, Group Vice President, Software Business Solutions
Mary Wardley, Vice President, Enterprise Applications and CRM Software

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact telebriefings@idc.com

Agenda

	12:00 PM - 1:00 PM	Seize the Social Marketing Opportunity
		12:00 p.m. - 1:00 p.m., U.S. Eastern Time
	12:00 PM - 12:02 PM	Topic and Speaker Introductions
		IDC Web Conference Moderator
	12:02 PM - 12:45 PM	Seize the Social Marketing Opportunity
			Richard Vancil Group Vice President, Executive Advisory Strategies, IDC
			Michael Fauscette Group Vice President, Software Business Solutions, IDC
			Mary Wardley Vice President, Enterprise Applications and CRM Software, IDC
	12:45 PM - 12:58 PM	Participant Q&A
	12:58 PM - 1:00 PM	Conclusions/Wrap-up
		IDC Web Conference Moderator

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